甘肃快3

甘肃快3

乐赢科技-一站式综合IT服务提供商

服务专线029-88811418

想用设计提升转化率?先学会这个超好用的漏斗模型!

2019-01-11来源:浏览次数:1551

LOUDOUMOXINGDEGAINIANZUIZAOYOU St. Elmo Lewis (MEIGUOZHIMINGGUANGGAOREN)ZAI1898NIANTICHUDE,JIAOZUOXIAOFEIZHEGOUMAILOUDOU(the purchase funnel),YEJIAOXIAOFEIZHELOUDOU(customer funnel)、YINGXIAOLOUDOU(sales/marketing funnel)DENG,SHIYIZHONGPINPAIGUANGGAODEYINGXIAOCELVE,ZHUNQUEDEGAIKUOCHULEGUKEGUANYUCHANPINHUOZHEFUWUDELIUCHENG。

甘肃快3 Lewis TICHUDEZHEIGECELVE,HOULAIBEICHENGWEI AIDAMOXING,JIYISHI – XINGQU – YUWANG – XINGDONG。ZAIJIEXIALAIDE100NIANLI,SUIZHELOUDOUMOXINGDETUIGUANG,WEILESHIYINGXINDEMEITIPINGTAI,YIJIYONGHUXINGWEILUJINGDEGAIBIAN,TAJINGGUODUOCIDEXIUGAIHEKUOZHAN,CHANSHENGLEGEZHONGYANSHENGBANBEN,BIRU AIDMA、AISDALSLove、AISAS、AARRRDENG。

甘肃快3 LOUDOUMOXINGKEYIDUILIUCHENGZHONGDEGEGEHUANJIEJINXINGCHAIJIEHELIANGHUA,BANGZHUWOMENYOUXIAOZHAODAOWENTIHUANJIE、JINXINGYOUHUA。YINCI,CHULEGUANGGAOYINGXIAOZHIWAI,LOUDOUMOXINGHAIBEIGUANGFANYINGYONGYU CRMXITONG、SEOYOUHUA、YONGHULIUCUNZHUANHUA、LIULIANGJIANKONGDENGCHANPINYINGXIAOHUOZHEYUNYINGDEGEGEFANGMIAN。

常用的关键词

1. AIDMA模型

甘肃快3 AIDMAMOXINGSHIZAI AIDAMOXING(Attention、Interest、Desire、Action)DEJICHUSHANG,ZENGJIALE Memory,XINGCHENGDEZHUYI – XINGQU – YUWANG – JIYI – XINGDONG(GOUMAI)DEMOXING。

CONGXIYINXIAOFEIZHEDEZHUYILI,DAOYINQIYONGHUKEYIZHUANXIANGYUWANGDEXINGQU,BINGNENGGOUJIYIZUGOUDESHIJIAN,YIBIANYONGHUZUOCHUXINGDONG(ZAIXIACIDESHIHOUGOUMAI、XIAZAI)。

AIDMAMOXINGZHUYAOSHIYONGYUPINPAIYINGXIAOFANGMIAN,DANGRANXIANZAIHENDUOHULIANWANGCHANPINYEKAISHIBAZIJIZUOWEIPINPAIQUDAZAO,BIRUPINDUODUO、DOUYINGUANMINGZONGYIJIEMU,BAOKUANH5SHUAPING,WANGYIYUNYINLEDEDITIESHUAPINGGUANGGAODENG,DOUSHICONGYINQIYONGHUDEXINGQU,QIANGHUAPINPAIJIYI,CONGERXIYINQIANZAIYONGHU。

BUGUO,AIDMA DEYONGHULIUCHENGBINGBUSHIJISHIZHUANHUADE,QIEQUEFAGOUMAIHOUDEYONGHUFANKUIXINXI。

2. AISAS模型

YINWEI AIDMAMOXINGQUESHAOYONGHUFANKUIDEHUANJIE,QIESUIZHEHULIANWANGYONGHUJIAOYUDEWANCHENG,XIAOFEIZHEXINGWEIMOSHIFASHENGLEGAIBIAN,SUIZHIYANSHENGCHULE AISASMOXING(Attention、Interest、Search、Action、Share),YEJIUSHIZHUYI – XINGQU – SOUSUO – XINGDONG – FENXIANG。

甘肃快3 YONGHUCONGJIESHOUDAOCHANPINDEXUANCHUANYINGXIAOXINXI(YINGGUANGorRUANWEN),DAOYINQIXINGQU,RANHOUKAISHISOUSUOJINXINGLEJIE(BAIDU、ZHIHU、WEIBO、TAOBAO),DAOZAIXIANXIAZAIHUOZHIFU,YIJIHOUXUDEPINGJIAFENXIANGHUANJIE(CHANPINNEI、WEIXINWEIBO)。

甘肃快3 AISASMOXINGGENGFUHEHULIANWANGDETEDIAN,SHIXIAOXINGQIANG,DANTAHE AIDMAMOXINGYIYANG,YIJIUQUEFALIANGHUABIAOZHUN,MEIYIHUANJIEDEXIAOYINGBUNENGTONGGUOSHUJUJINXINGFANKUI。

3. AARRR模型

甘肃快3 AARRRMOXINGSHI2007NIANYOU Dave McClure(500 StartupsCHUANGSHIREN)TICHUDEYIZHONGYEWUZENGZHANGMOSHI。

TABAOKUO5GEJIEDUAN:HUOKE(Acquisition)、JIHUO(Activation)、LIUCUN(Retention)、SHANGYEBIANXIAN(Revenue)、YONGHUTUIJIAN/ZICHUANBO(Referral)。TABEIGUANGFANJIESHOUWEIGONGSIGUANZHUDEWUGEZUIZHONGYAODEZHIBIAO,YINWEIZHEIXIEZHIBIAOYOUXIAODIHENGLIANGLEGONGSIDEZENGZHANG,TONGSHIYOUJIANDANQIEKECAOZUO。

案例

JUYIGEDIANSHANGDEANLI,YINWEIDIANSHANGLEILOUDOUMOXINGDELUJINGSHIFEICHANGQINGXIDE,ZUICHANGJIANDEJIUSHI:LIULAN/SOUSUO – JIAGOU – XIADAN – ZHIFU – FUGOU。

DUIYUDIANSHANGCHANPINLAISHUO,ZUIZHUYAODEMUDESHIXIADANZHIFU,YINCICHENGJIAOZHUANHUALVSHIHENGLIANGZHENGGELIUCHENGDEQUANJUZHIBIAO。DUIYUDANDUDEMOUGEHUANJIELAISHUO,YIBANSHIUV、CTR、YEMIANTINGLIUSHIZHANG、ZHUANHUALV、TIAOSHILVDENG。

BIRUXIATUDEJIAGOUZHUANHUALOUDOU(XUNISHUJU),ZHANSHIDESHICONGSHANGPINXIANGQINGYE – JIARUGOUWUCHE – TIJIAODINGDAN – ZHIFULIUCHENGDESHUJU。

WOMENYAOZUODEJIUSHIZHENGLICHULUJINGZHONGGEGEHUANJIEDESHUJU,KAOLVYONGHULIUSHIDEYINSU,JINXINGDUIYINGDEYOUHUA;YEKEYITONGGUOSUODUANYONGHULUJINGLAIYOUHUACHANPINTIYAN。

通过行为设计提高转化率

甘肃快3 CHULEYEMIANSHANGSHIJUEXIAOGUODEYOUHUAZHIWAI,KEYICAIYONGYIXIEXINGWEISHEJIDEFANGFA,YINDAOYONGHUZUOCHUQIWANGDECAOZUO。

YONGHUXINGWEIZHUYAOSHOUSANBUFENDEYINGXIANG:

DONGJI:YOUDONGJI/YIYUAN,JIYONGHUXIANGZUOZHEIJIANSHI。RUGUOYONGHUDUIYIGESHIQINGMEIYOUYIYUAN,JIUSUANWOMENZAIZHEIYIHUANJIEDEZHUANHUALVTISHENGLE,XIAYIGEHUANJIEYONGHUHAISHIHUILIUSHI,ZHENGTIDEZHUANHUALVBINGMEIYOUGAISHAN。

NENGLI:RENWUNANDUYUNENGLIPIPEI,YONGHUZUOQILAIMEIYOUNANDU。

CHUFA:QIADAOHAOCHUDETIXING。DANGYONGHUMEIYOUZUGOUYIYUANSHI,TONGGUOYINGXIAOGUANGGAOCIJIYONGHUDEXUQIU。DANGYONGHUYOUYIYUAN,DANBUZHIDAOZENMEZUOSHI,TONGGUOZHISHIYINDAO、CTA、KEFUJIUNENGBANGZHUYONGHUQUWANCHENGXINGWEI。DANGYONGHUYOUDONGJIYOUYOUNENGLISHI,WOMENZHIXUYAOJITAYIXIETIXING,RUpushTUISONG、DUANXINTONGZHI、CTADENG。

1. CTA行为召唤

CTA,call to action,SHIYIZHONGYINGXIAOSHUYU,HAOZHAOXIAOFEIZHELIJICAIQUXINGDONG。TIGONGLINGRENXINFUDELIYOURANGXIAOFEIZHEXUNSUGOUMAI,ERBUSHITUICHIGOUMAIJUECE。ZAIWANGYE、APPDUAN,TATONGCHANGZHIDESHIANNIU,BIRUXIAZAI、ZHUCE、GOUMAIANNIU。

  • 免费试用。增加使用者接触产品机会,让用户充分体验产品是否符合需求。(至于试用期多久是合适的,就要通过AB测试去试验了)
  • 优惠导向。给用户一点「甜头」,毕竟网络世界用户的忠诚度有限,要有相应的动机,才能吸引消费者。
  • 利用从众性。利用社会认同感,当一个人无法做决定时,会认为其他人有好的方案,从而做类似的选择。热门、网红产品、爆款都是从众性的体现。

BIRUXIATUZHONGTENGXUNSHIPINHEAIQIYIKAITONGHUIYUANDEYEMIAN。

甘肃快3 TENGXUNDERUKOUWEIWENANDEGONGNENGXINGJIESHAO「KAITONGvipKANDAPIAN」,AIQIYIRUKOUWEIYOUHUIDAOXIANG「KAITONGvip QIANSANGEYUEJIN6YUAN」LAIYINDAOYONGHUDIANJI。

甘肃快3 JINRUXIANGQINGYEZHIHOU,TENGXUNMORENXUANZHONGPUTONGvip,BINGQIEBAOYUE、BAOJI、BAONIANSANZHONGCAIYONGTONGYIZHONGTUIJIANBIAOQIANYANGSHI。

甘肃快3 AIQIYIZHIJIEMORENXUANZHONGTUIJIANDANGWEI+TONGGUOYUANJIA/XIANJIADUIBI+LISHENG30YUANDEBIAOQIANLAIYINDAOYONGHUKAITONGBAONIANVIP。DIANJIFANHUIHOU,HAIYOUWANLIUDANCHUANG。

甘肃快3 DUIBIZHIXIA,SHIBUSHIJUEDEAIQIYIDEFANGANGENGSHENGYICHOUNI?

2. 培养用户习惯

YINWEIGAIBIANYONGHUYIYUANHEDONGJIHENNAN,SUOYICHANPINKEYIPEIYANGYONGHUDEXIGUANWEIMUBIAO,RANGYONGHUSHANGYIN。DIANXINGLIZIJIUSHIYOUXICHANPINDESHEJI(DUIYONGHUXINGWEIDEJISHIFANKUI、YONGHUJILIXITONG)。WOMENLAIKANKAN uber SHIZENMEPEIYANGYONGHUXIGUANDE。

XINRENRENWU

甘肃快3 BIRU uber DUISIJIDEXINSHOUJIANGLIJIZHI——WANCHENG25DANRENWUJIUKEYIHUODEYIGEJIANGLI。YOURENKENENGRENWEI,RUGUOYOURENGANWAN25DANJIUZOUREN,UberBUSHISHISUANLEMA?DANSHI「25」ZHEIGESHUZIBUSHIPAINAODAIXIANGCHULAIDE,ERSHIKEXUECEDINGDEJIEGUO——GANGUO25DAN,NIJIUXIGUANLE……

DONGTAIMUBIAO

甘肃快3 BIRUSIJIPAOLEILE,DIANJISHOUJIapp SHUOYAOXIAXIAN,JIUHUIYOUTISHI:NIJINTIANZHIYAOZAIZHENG6MEIYUAN,JIUNENGGOUZHENG40MEIYUAN,NIZHENDEXIANGXIANZAIJIUXIAXIANMA?DENGNIZHENGDAO40MEIYUANTAYOUHUIWENNIWEISHENMEBUZHENGDAO60MEIYUAN?

TIQIANJIEDAN

ZAINIBAZHEIYIDANCHENGKEJIJIANGSONGDAO,DANSHIHAIMEISONGDAODESHIHOU,XIAYIGECHENGKEDEDINGDANJIUYIJINGXIANSHICHULAILE。NIJIEHAISHIBUJIE?ZHEIGESHIJIZHENGHAO。NIBUYOUZIZHUDIJIUXIANGJIEDAN……RANHOUXIAYIDANHAIMEISONGWAN,YOUJINLAIYIDAN。

JIUXIANG Netflix SHANGKANDIANSHILIANXUJU,YIJIKUAIYAOJIESHUDESHIHOU,XIAYIJIZIDONGJIUYIJINGCHUXIANZAIPINGMUSHANG。NISHENMEDOUBUYONGZUO,TAJIUNENGZIDONGBOFANG。NIXIANGTINGXIALAIFANERHAIXUYAOQUZUODIANSHENME——ANGEZANTINGJIAN。

总结

甘肃快3 LOUDOUMOXINGQISHISHIYIZHONGYONGHULUJINGDEGAISHU,TAKEYIMIAOSHUGEZHONGLIUCHENG,BIRUYINGXIAOGOUMAILIUCHENG、HUOKEZENGZHANGLIUCHENG、YAOQINGFENXIANGLIUCHENG、JIAGOUZHUANHUA、YUNYINGWEIZHUANHUA、FUGOUDENG。

甘肃快3 LOUDOUMOXINGBEIGUANGFANYUNYONGYUSHUJUFENXI,TANENGGOUBANGZHUWOMENLEJIEDANGQIANSHIJIANDUANNEICHANPINDEYUNXINGZHUANGKUANG,ZHUIZONGYONGHUXINGWEILUJING,SHIXIANCHANPINDEJINGXIHUAYUNYING,PINGGUMEIGESHIJIANDEJIEGUO。

LAIYUAN:YOUSHEWANG

*版权所有,引用时请在显要位置注明转自 西安网站建设,网络营销服务--乐赢科技

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